You’ve thought about building something of your own long enough.
Now spend 90 days finding out what that thought is actually worth.
“Kuch apna karna hai.”
Maybe you’ve been thinking it for six months.
Maybe five years.
Maybe you already have an idea.
Maybe you have ten.
Maybe you have no idea what you would build — you just know you want to build something that feels like yours.
And yet, nothing has quite moved.
Not because you lack ambition.
Because this isn’t a small decision.
You do not need to quit your job to start finding answers.
You need a way to explore the questions properly.
Over 13 weeks, Foundations gives you the structure, people and accountability to move from thinking about entrepreneurship to actively gathering evidence about whether, what and how you should build.
You’ll spend far less time consuming entrepreneurship content and far more time:
This is not about convincing you to become a founder.
It is about helping you make a better decision about whether you should.
By the end of Foundations, you should be able to answer five questions more clearly.
Not “would it be exciting?”
But whether entrepreneurship is actually a path you want to pursue once you’ve experienced more of what the work really requires.
Learn what deserves another week of your time — and what doesn’t.
Understand real people, real problems and the context in which something might actually become valuable.
Your next step may be another experiment.
A side project.
A first customer.
A business worth pursuing more seriously.
Or a conscious decision not to pursue something at all.
The point is to make that decision with more evidence than you have today.
Foundations is designed to help you become better at making them yourself.
This is not a 13-week course.
But learning is not the work.
10–12 HOURS
That means Foundations requires approximately 10–12 hours of your time each week.
Alongside your work.
That constraint is intentional.
What the 13 weeks actually look like
Sundays create direction.
Every Sunday at 12 PM IST, the cohort comes together to make sense of what happened during the previous week, work through the next question and decide what needs to happen next.
The week creates evidence.
Between sessions, you do the actual work.
Not assignments for the sake of completing assignments.
Real research.
Real experiments.
Real decisions.
The cohort creates accountability.
You will build alongside a closed group of people wrestling with many of the same questions — while arriving with different careers, interests, ideas and life circumstances.
The objective is not networking.
It is having serious people around you while you do serious work.
Why I’m building this.
I’m Rishabh Kumar Taneja, founder of Kuch Apna.
Before Kuch Apna, I spent years working closely with first-time founders through Entrepreneurs Sanctuary — around ideas, validation, customers, business models and the messy early stages of building.
Over time, I became increasingly interested in the decisions that happen even earlier.
Should I build at all?
What should I build?
And how much evidence should I have before I make a much bigger life decision?
Kuch Apna is my attempt to build seriously for that stage.
Who Foundations is for
- Have been seriously thinking about building something of their own.
- Are not looking to make an impulsive resignation.
- Want to explore entrepreneurship through action, not more content.
- Are willing to speak to real people and test uncomfortable assumptions.
- Can commit 10–12 hours every week for the next 13 weeks.
- Are open to discovering that their current idea may be wrong.
- Want clarity badly enough to do the work required to earn it.
Foundations is probably not for you if…
Foundations begins earlier than that.
You do not need to arrive with a startup idea.
You do not need previous entrepreneurial experience.
You do need to be prepared to participate.
90 days later, success does not mean everyone launches a startup.
That would defeat the point.
All of those can be good outcomes.
Because the purpose of Foundations is not to manufacture founders.
It is to help people make better entrepreneurial decisions.
Cohort 01
This is a live, closed cohort.
You are expected to participate for the full 13 weeks.
Why only 50 Builders?
Because Cohort 01 is not meant to become another large online course.
The first cohort will remain deliberately small.
How admission works
Tell us about where you are today, what has been on your mind and why Foundations feels relevant now.
This isn’t an exam.
The application helps us understand whether Foundations is likely to be the right environment for you.
If there appears to be a fit, we’ll speak.
A conversation about where you are, what you are trying to figure out and whether Foundations can genuinely help.
If there is mutual fit, you’ll be offered a place in the first Foundations cohort.
Then the work begins.
Do not apply because entrepreneurship sounds exciting.
Do not apply because you want to “see what happens.”
And do not apply because paying for a cohort might finally force you to start.
Apply if the thought of building something of your own has stayed with you long enough that:
You are now prepared to do the work required to find out what it means.
If that sounds like where you are: